‘Rediscover Jamaica’ Campaign a Major Success for Tourism
MONTEGO BAY, Jamaica; October 6, 2020: As the tourism sector seeks to rebound from the impact of the COVID-19 pandemic, the Jamaica Tourist Board’s ‘Rediscover Jamaica’ campaign is being hailed as a major success in helping to drive this process. In highlighting the positive contribution of the campaign, Tourism Minister, Edmund Bartlett said it “has been a great success, with some hotels reporting up to 50% to 60% occupancy from local bookings.”