The Jamaica Tourist Board (JTB), established in 1955 under the Tourist Board Act of that same year, is the public body of the Ministry of Tourism with responsibility for:
- worldwide marketing of Jamaica as a premier tourist destination;
- creating local and international marketing and public relations campaigns, as well as awareness, sales and advertising programmes, while forging strong relationships with travel partners;
- collecting and maintaining accurate data on visitors to Jamaica and their expenditure;
- tracking international and regional industry performance;
- communicating timely and useful marketing information and market intelligence to tourism stakeholders; and
- assisting the Ministry of Tourism in fostering a deeper understanding of, and building support for, the tourism industry among Jamaicans.
The JTB is one of the region’s oldest destination marketing organizations and has established itself as the preferred point of contact for travellers interested in visiting Jamaica as well as a credible source of information on tourism in Jamaica.
The JTB carries out these functions through offices located in Kingston, Montego Bay, Miami, Toronto, London, and Berlin. The JTB is fully funded by the Government of Jamaica.
Board of Directors
Mr. John Lynch - Chairman
Mr. John Byles - Deputy Chairman
Mrs. Nicola Madden-Greig - Director
Mr. Robin Russell - Director
Mr. Adam Stewart - Director
Mr. Josef Forstmayr - Director
Mr. Fred Smith - Director
Mr. Philipp Hofer - Director
Ms. Hyacinth Lightbourne - Director
Mrs. Tanikie McClarthy Allen - Director
Mr. Donovan White (ex officio) - Director of Tourism
Visit the JTB website at: www.visitjamaica.com
