The division is responsible for developing and implementing effective Communication and Public Relations programmes geared towards:
- Increasing awareness and generating publicity about the local and international work of the Ministry of Tourism and its public bodies in enhancing Jamaica’s tourism product and image;
- Updating and informing the wider public about developments in the sector;
- Coordinating Public Education programmes;
- Developing and implementing communication and public relations strategies, programmes, and plans; and
- Providing technical advice on communications and public relations.
The division consists of two branches:
- Corporate Communications
- Public Relations
