Jamrock Summer to Harness Jamaica’s Entertainment and Culture to Drive Arrivals
MONTEGO BAY, JAMAICA, Thursday, July 17, 2014: The variety and vibrancy of Jamaica’s cultural expressions are being packaged to promote the destination to worldwide tourism markets as the land of not merely sun, sea, and sand but excellent entertainment. The innovative summer entertainment programme branded as “Jamrock Summer – 90 Days, 90 Ways” was launched at the picturesque Sandals Royal Caribbean Island in Montego Bay yesterday (July 16) by the Ministry of Tourism and Entertainment, and endorsed by the Jamaica Hotel and Tourist Association (JHTA).